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News

Tax free holidays can help retailers reach more back-to-school shoppers

By Matt Lindner | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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Insights

RetailMeNot: 5 Expert Insights for Winning Holiday Deals

By Daniel James | October 5, 2016

Ready for the holidays? We sat down with RetailMeNot to get their expert insights on how the holidays have changed, what to expect this year, and how advertisers can build […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Matt Lindner | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

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Insights

Gearing Up for Travel Deal Tuesday

By Matt Lindner | November 26, 2019

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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