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News

Tax free holidays can help retailers reach more back-to-school shoppers

By Matt Lindner | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

By Rakuten Advertising | September 9, 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Matt Lindner | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

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Events

New Virtual Offering! Register for our Publisher Partnership Series

By Krystyna Lijek | August 20, 2020

Starting on August 27th, Rakuten Advertising is bringing you an eight week virtual Publisher Partnership Series! This new series is designed to create opportunities for our advertisers and publishers to […]

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News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

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Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Matt Lindner | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Matt Lindner | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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News

Commerce, Consumers and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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