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News

Tax free holidays can help retailers reach more back-to-school shoppers

By Matt Lindner | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

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Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Matt Lindner | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Matt Lindner | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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News

Commerce, Consumers and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Marketing Strategies

Commissioning Strategies:  Providing Publisher Incentives That Align with Brand Objectives

By Nicole Pace | June 18, 2020

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Matt Lindner | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 28, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

By Matt Lindner | May 26, 2020

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

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