2021 Golden Link Award Finalists and Choice Awards

We are honored to announce the 2021 Golden Link Award finalists! A big congratulations to everyone nominated.

On Thursday, October 7th, 2021 you can join in the fun and celebrate virtually with the best and brightest minds in the industry! The event will be hosted by comedian Adam Mamawala and registration is now open.

The Golden Link Choice Awards are now open! The Choice Awards are arguably the most coveted of all the awards since they are voted on by the peers of the finalists. Don’t miss the opportunity to let your vote count – vote now!


Advertiser and Publisher Collaboration

  • Anthropologie x Giving Assistant
  • The Container Store x ShopStyle Collective
  • Kiehl’s x Capital One Shopping
  • Nordstrom Rack x DealNews
  • Saks Fifth Avenue x Klarna
  • Saks OFF 5th x LinkHaitao

Affiliate Manager of the Year (Advertiser)

  • Anne Haag, Tory Burch
  • Ashley Busacca, Vera Bradley
  • Ginger Russ, Citi
  • Guillermo Elias Bautista, Chase
  • Heather Bagwell, Neiman Marcus
  • Kirstin Swits, Saks OFF 5th

Affiliate Manager of the Year (Publisher)

  • Alyse Dale, Honey/PayPal
  • Amy Salvi, Rakuten Rewards
  • Jacob Huang, Slickdeals
  • Josephine Nieh,
  • Kisney Lopes, Affirm
  • Michael Herrera, CompareCredit

Best Global Strategy

  • FitFlop
  • Harrods
  • Harvey Nichols and RevLifter
  • Microsoft
  • Pond5

Best Influencer Strategy

  • Bloomingdale’s
  • Fenty Beauty
  • Madison Avenue Spy
  • Nordstrom

Best Multi-channel Performance

  • Blackhawk Network
  • Camp Chef
  • JanSport
  • Mac Of All Trades
  • O’Neill

Best New Advertiser

  • The Adventure Challenge
  • Kohler
  • Kylie Skin
  • Nordstrom Rack
  • Pond5

 Best New Publisher

  • Capital One Shopping
  • CompareCredit
  • Honest Brand Reviews
  • Klarna
  • MyAmexShopping.Com

Best Use of Data-Driven Marketing

  • Chase
  • Macy’s
  • Neiman Marcus
  • Sephora
  • UpSellit

Lifetime Achievement Award

  • Bree McNeal
  • Mitchell Steinberg
  • Stephen Shipman

Most Innovative Campaign

  • e.l.f. Cosmetics
  • Harvey Nichols and RevLifter
  • Mac of All Trades
  • Ralph Lauren

OPM Agency of the Year

  • Advertise Purple
  • AMDX
  • El Toro Interactive
  • Gen3 Marketing
  • Hawke Media
  • OPM Pros

Also, an enormous thank you to our panel of industry judges. Every year, these judges read through every nomination to select a winner:

  • Melissa Campanelli – Editor-in-Chief and Content Director for Total Retail; Co-Founder of the Women in Retail Leadership Circle
  • Chris Trayhorn – CEO and Founder of mThink
  • Peter Figueredo – Partner & Head of Client Services of House of Kaizen and Affiliate Benchmarks
  • Tricia Meyer – Executive Director or the Performance Marketing Association

We hope to “see” you on October 7th to announce the winners!

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Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.