Search results for: 'advertiser'

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022!

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.

Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference.

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Discover the benefits of cross-border shopping with Canadian online retailers for American consumers, ranging from favorable exchange rates to one-of-a-kind products. Join us as we dive into expert affiliate strategies to overcome common challenges and smoothly navigate the cross-border shopping terrain in our latest blog.

We’re here to be your guide to all things influencer and affiliate marketing. We dive into how adding influencer marketing into your existing affiliate strategy can boost performance, awareness, and ultimately, sales to help you outperform. Read the entire blog now!

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard.