Search results for: affiliate marketing

In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns.

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while. 

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. 

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.