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Entries Are Now Open for the Rakuten Advertising European Golden Link Awards

By Rakuten Advertising | August 10, 2021

We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries! The GLAs celebrate excellence and innovation across our European network. Nominations […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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Insights

Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 9, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

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Marketing Strategies

Running Google Shopping via the affiliate channel

By Rakuten Advertising | November 9, 2020

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

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Insights

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Rakuten Advertising | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Marketing Strategies

Back to Brick & Mortar: Strategies For Offline Success

By Rhiannon Farrar | June 9, 2020

This post was guest authored by Marisol Rossi Gonzalez.  “We’re reopening.”  It’s a sentence that retailers have been longing to hear. And many have been asking themselves,  what will we do […]

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Insights

Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

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News

Update: Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking. The Enhanced Tracking Protection 2.0 (ETP 2.0), means Firefox will now block a […]

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News

Publisher Spotlight: RevLifter – helping retailers boost revenue through personalised incentives

By Anna Taylor | March 29, 2018

RevLifter is an AI Marketing Technology service that helps online retailers take control of promotions delivery to deliver incremental value. We recently caught up with Simon Bird, Co-Founder at RevLifter, to find out more about…

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