Search results for: Google
11 results for 'Google'
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
October 3, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
November 9, 2020
Marketing Strategies Client Success Story: GAME
Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.
December 9, 2020
Insights 2021 Rising Star Publisher Models
Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown.
September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios.
June 9, 2020
Marketing Strategies Search Strategies of Offline Success
Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).
January 17, 2024
Insights Publisher Spotlight: Global Savings Group
Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
November 10, 2022
Insights New Report – Evolving Channels & Customer Acquisition
Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, consumer shopping habits are swiftly changing. Consumers become savvier about how and what they buy when the world is in a state of flux.
October 24, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
May 5, 2022
Events Sponsor Spotlight: Dealmoon Joins DealMaker Europe
Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.
May 18, 2023
Marketing Strategies RAIC Insights: Mapping the customer journey with RevLifter
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.