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Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

By Jessica Henry | August 23, 2016

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important […]

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News

Rakuten Marketing Awarded Google Premier Partner Agency Badge

By Jessica Henry | July 15, 2016

We are thrilled to announce Rakuten Marketing has been selected as a Google Premier Partner Agency.

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

By Rakuten Advertising | January 27, 2021

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]

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Insights

New and Notable Publishers on the Rakuten Advertising Network December 2020

By Rakuten Advertising | December 10, 2020

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December. CouponFollow (SID 585351) CouponFollow sources […]

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Marketing Strategies

YouTube: Why Advertisers Should Press Play in Q4

By Rakuten Advertising | November 19, 2020

People are spending more time at home and because of that, they’re also spending more time streaming video online. eMarketer recently revised its estimates of the number of US households […]

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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Rakuten Advertising | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

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News

Commerce, Consumers and COVID-19: Adjusting to the “New Normal”

By Rakuten Advertising | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

By Katie England | March 12, 2020

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

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News

Navigating Tracking Prevention Technologies

By Rakuten Advertising | February 20, 2020

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking. The Enhanced Tracking Protection 2.0 (ETP 2.0), means Firefox will now block a new advanced […]

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