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News

Is GTIN the New Title for Google Shopping?

By Rakuten Advertising | April 20, 2017

Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed […]

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Events

Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

By Jessica Henry | August 23, 2016

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important […]

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News

Rakuten Marketing Awarded Google Premier Partner Agency Badge

By Jessica Henry | July 15, 2016

We are thrilled to announce Rakuten Marketing has been selected as a Google Premier Partner Agency.

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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

By Katie England | March 12, 2020

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

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News

Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

By Matt Lindner | February 20, 2020

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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Events

Your Guide to Rakuten Optimism 2019

By Matt Lindner | October 22, 2019

At long last, Optimism 2019 has arrived. Right now, you’re either in San Francisco for the event, on your way, or wishing you were one of the 2,500 professionals who […]

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