Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: Google
News

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

Read More
Insights

Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

Read More
News

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Rakuten Advertising | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

Read More
News

In conversation with Rakuten Advertising’s Director of Search

By Rhiannon Farrar | May 21, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez.  Name and Job title Yuly Gonzalez, […]

Read More
News
2019 – The Rakuten Marketing Year that Was
By Rhiannon Farrar | December 15, 2019

The end of 2019 marks the end of another decade, and boy has this year gone out with bang. China accomplished the first landing on the far side of the […]

Read More
Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

Read More
Events

Nominations for the 2019 Golden Link Awards Asia-Pacific are Now OPEN!

By Rhiannon Farrar | August 1, 2019

It’s that time of year again, nominations for the Golden Link Awards, Asia-Pacific are now open for 2019! Submit your nomination today Pippa Chambers (former AdNews editor) and Grant Arnott […]

Read More
News

Update: Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking. The Enhanced Tracking Protection 2.0 (ETP 2.0), means Firefox will now block a […]

Read More
News

2018 – A Year in Review

By Rhiannon Farrar | December 12, 2018

  Last Friday Rakuten Marketing Asia-Pacific held their annual boat party on Sydney Harbour, signifying the end of another year. In 2018, the world celebrated Beyoncé becoming the first African-American […]

Read More
Marketing Strategies

Last Minute Strategies for November Retail Success!

By Rhiannon Farrar | November 7, 2018

This Sunday sees the 2018 holiday retail season officially kick-off with the Chinese mega event Singles’ Day. This is followed closely by Australia’s largest retail event Click Frenzy on the […]

Read More
  • 1
  • 2