Search results for: 'publishers'

At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge the success of the industry, our clients and partners in this region through our annual Golden Link Awards, Asia-Pacific.

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend. 

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!

The Golden Link Awards are a mainstay of the Rakuten Advertising calendar, and each year, we look forward to celebrating excellence and innovation in the performance marketing, retail and e-commerce industries.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries.

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).

Join us on Thursday, 10th August at Luna Park Sydney to connect, learn, grow, deal and, dare we say, party with 300 of the best (and best-performing) professionals from our tight-knit group of advertisers, agencies and publishers.

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022.