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News

Meet the New Publishers of the Quarter: BuzzFeed Australia, Cheddar, hummgroup & Loyalty Republic

By Rakuten Advertising | November 10, 2021

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup […]

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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 7, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of […]

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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Insights

Infographic: The Impact of COVID-19 on our APAC Publishers

By Lalisa Fungtammasan | June 16, 2020

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 1, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

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News

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns

By Rakuten Advertising | November 17, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns. Designed to drive the industry forward and improve efficiencies, […]

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Events

2021 Golden Link Awards, Asia-Pacific Winners Announced

By Rakuten Advertising | October 20, 2021

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries. The virtual ceremony brought together advertisers […]

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News

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4

By Rakuten Advertising | September 30, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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