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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers

By Rakuten Advertising | October 13, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns

By Rakuten Advertising | November 22, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns. Designed to drive the industry forward and improve efficiencies, […]

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Events

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four […]

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Events
Finalists Announced for the European Golden Link Awards 2021
By Rakuten Advertising | September 20, 2021

We’re excited to announce the finalists for the Rakuten Advertising European Golden Link Awards 2021 (GLAs). The GLAs aim to celebrate excellence and innovation across our European network. Nominations were […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

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Events

Rakuten Advertising Launch Global Partnership Week

By Rakuten Advertising | September 10, 2021

Rakuten Advertising is excited to launch Global Partnership Week.  We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating […]

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Insights

How Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges

By Rakuten Advertising | August 31, 2021

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

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