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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Ivan Pena | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Marketing Strategies

Pub Season: “Hunting” New Publishers to Grow Your Affiliate Program

By Katie England | October 3, 2019

Fall has at long last arrived. Decor has swapped out in shops, pumpkin spice has taken over menus, and everyone is talking about football. What you might not know is […]

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Marketing Strategies

7 Disclosure Tips for Content Publishers

By Daniel James | March 30, 2017

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!

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News

Attention Publishers: Announcing Automate – New Deep Linking Tool

By Daniel James | July 21, 2016

The Rakuten Affiliate Network is excited to announce the launch of a new tool – Automate! Now you will be able to automatically create commission-generating affiliate links from the URLs […]

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News

Attention Publishers: Announcing Curate – New Content Curation Tool

By Daniel James | July 13, 2016

We’re proud to announce the launch of a new publisher tool – Curate! Curate went into open beta on July 1 and is now available to all publishers on the […]

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Marketing Strategies

Getting Started as an Influencer: Link Generating Best Practices for Publishers

By Daniel James | June 29, 2016

Becoming an influencer is an achievement that affiliate marketing publishers look to command, but becoming one can be a long, challenging journey. Network Development Manager Ashley Hajjar is an expert […]

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News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 7, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

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News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | May 5, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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