Marketing Strategies

Publisher Spotlight: Her Black Book

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women.
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News

New and Notable Publishers: March 2022

The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry.
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News

Rakuten Advertising: Ukraine Update

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  
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Marketing Strategies

Optimising Affiliate Performance for Key Metrics

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
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News

New and Notable Publishers: January 2022

A new year brings new publishers to our affiliate network across Asia-Pacific, including notable partners such as Are Media, Furthr, Her Black Book and Pace. Find out how they can help you gear up for one of the biggest years in e-commerce yet.
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News

mThink Best Affiliate Network 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
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Marketing Strategies

Publisher Spotlight: Cashrewards

Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences.
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Insights

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
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Marketing Strategies

New and Diverse Publisher Models for 2022

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.
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Des stratégies d'affiliation internationales récompensées’
Insights

Click Frenzy Outperforms Singles’ Day in Australia

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.
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News

New and Notable Publishers Q4 2021

Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.
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Marketing Strategies

Media Strategies for Peak Planning

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
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