Rakuten Advertising Blog

This month, our new and notable publishers put user experience first.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats.

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels.

As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women.

The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry.

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

A new year brings new publishers to our affiliate network across Asia-Pacific, including notable partners such as Are Media, Furthr, Her Black Book and Pace. Find out how they can help you gear up for one of the biggest years in e-commerce yet.

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.