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Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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News

The Importance of a Fully Optimised Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships include developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Insights

Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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Marketing Strategies

Publisher Showcase: ShopShare.tv

By Rhiannon Farrar | May 30, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance […]

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Insights

The When, Where and How to Achieving Mother’s Day Success

By Rhiannon Farrar | May 7, 2019

In 2018 it was estimated that Australians would spend $733 million on mums over Mother’s Day. According to Finder.com.au sons are more generous than daughters when it comes to spoiling mum, […]

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Insights

Non-Traditional Retail Events to Get on Your Radar

By Rhiannon Farrar | April 30, 2019

Mother’s Day, End of Financial Year, Father’s Day, Singles’ Day, Cyber Weekend and Christmas are the key events that come to spring to mind when retailers are planning their year […]

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Marketing Strategies

Rakuten Marketing drives unprecedented voucher redemption for Cellarmasters

By Rhiannon Farrar | April 14, 2019

“Rakuten Marketing has been an essential partner in assisting us in achieving our revenue and customer acquisition goals through its affiliate network. The affiliate channel plays a big role in […]

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Marketing Strategies

The Importance of Creative in Programmatic

By Rhiannon Farrar | April 8, 2019

Marketers are spending big when it comes to investing in programmatic technology and targeting capabilities that aid them in being able to reach the right consumer at the right time, […]

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Insights

Influencer Study: How are consumers engaging

By Rhiannon Farrar | March 27, 2019

Influencer Marketing continues to provide advertisers with authentic opportunities to tell their brand story. By engaging their organically grown audiences with content that aligns with their likes, interests and values, […]

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Insights

Influencer Marketing: A global survey

By Rhiannon Farrar | March 18, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make money as an online influencer! Rakuten Marketing is excited to today release the findings of our […]

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