November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
Industry veteran Rakhee Jogia named International Managing Director of Rakuten Advertising
Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]
Read MoreWhy Moments Matter in Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. And at the centre of connecting with a target audience, is understanding the mindset […]
Read MoreThree benefits of working with a global affiliate network
As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global […]
Read MoreThe benefits of an affiliate marketing strategy
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]
Read MoreHow marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]
Read MoreHow Rakuten Viki engages hard-to-reach audiences
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]
Read MoreThe IAB Australia Affiliate Marketing Industry Review 2021
The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]
Read MoreLunar New Year 2021: New Year, New Partnerships
Last year, a majority of countries throughout Asia spent Lunar New Year in lockdown. The population watched and witnessed a rapid shift in shopping behaviour as the pandemic unfolded across […]
Read MoreCalendar: 2021 Global Retail Events
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]
Read MoreThank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader For the 10th consecutive year, Rakuten Advertising has been […]
Read More