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The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

This month, our new and notable publishers focus on providing the best deals for their customers.

The Rakuten Advertising Golden Link Awards, APAC celebrate and showcase our advertisers, publishers and agencies who are outdelivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist.

This month, our new and notable publishers series features three publishers in the comparison, content and influencer space. They focus on helping brands connect with the right audience, create compelling content and drive exceptional results. Introducing the new and notable publishers of February 2023: Metapic, Realry and VGV Media Asia.

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising has taken home four major awards and highly commended in seven categories at Monday’s ceremony in London.

The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry.

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

This month, our new and notable publishers show brands how to form their own shopping communities, offer their products as part of employee wellbeing and benefits and create SEO-optimised Beauty content with aesthetic imagery. Introducing the new and notable publishers of November 2022: Beauty Space, Beny and BigGo.

Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China.