Search results for: publisher
105 results for 'publisher'
May 12, 2021
Marketing Strategies Publisher Spotlight: Honey
Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase their AOV and discover and retain higher value customers.
September 21, 2021
Marketing Strategies Publisher Spotlight: ShopBack Australia
Rakuten Advertising recently caught up with Kevin Azzopardi, Head of Marketing at ShopBack Australia, to discuss how the platform became a one-stop shop for customers to discover new brands, seek out the best deals in market and earn cashback.
December 15, 2021
Insights 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
August 17, 2022
Events Golden Link Awards, Asia-Pacific 2022 Finalists
The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries.
September 1, 2022
Events Golden Link Awards, Asia-Pacific 2022 Winners
The Golden Link Awards, Asia-Pacific celebrates Rakuten Advertising’s most innovative and exceptional affiliate campaigns, teams and companies across the region.
October 18, 2022
News Rakuten Advertising Wins Big at the GPMA
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
November 21, 2022
Marketing Strategies Singles’ Day 2022 Recap
Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our in-house analysts have closely monitored and uncovered trends from across the Asia-Pacific (APAC) region.
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
April 22, 2020
News Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
August 16, 2023
Events Highlights from DealMaker Australia 2023
Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.
April 8, 2020
Marketing Strategies Adapting in Uncertain Times
Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.
September 8, 2020
Marketing Strategies O2O Affiliate Strategies
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.