Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Publishers Optimistic for Holiday Shopping

Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Insights

Infographic: The Impact of COVID-19 on our APAC Publishers

By Lalisa Fungtammasan | June 16, 2020

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

Insights

Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

Marketing Strategies

Publisher Showcase: Niesh

By Rhiannon Farrar | July 22, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with Niesh– a unique publisher providing New Zealand students with access to exclusive […]

Marketing Strategies

Publisher Showcase: ShopShare.tv

By Rhiannon Farrar | May 30, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance […]

News

Publisher Showcase: RevLifter

By Rakuten Advertising | April 18, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with RevLifter – a groundbreaking technology that enables online retailers to fully control […]

Marketing Strategies

Publisher Showcase: Shop You

By Rhiannon Farrar | March 7, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with Shop You – the shopping app that’s all about […]

Insights

Publisher Showcase: Cashrewards

By Rhiannon Farrar | December 1, 2017

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we speak to the winner of the Golden Link Awards, Publisher of the […]

About Us

Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions while continually pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America.