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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 1, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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News

Meet the New Publishers of the Quarter: BuzzFeed Australia, Cheddar, hummgroup & Loyalty Republic

By Rakuten Advertising | November 10, 2021

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup […]

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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 7, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4

By Rakuten Advertising | September 30, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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Marketing Strategies

Kevin Azzopardi Describes how ShopBack Brings Brands Closer to Customers from Discovery Through to Cashback

By Rakuten Advertising | September 21, 2021

Rakuten Advertising recently caught up with Kevin Azzopardi, Head of Marketing at ShopBack Australia, to discuss how the platform became a one-stop shop for customers to discover new brands, seek […]

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Marketing Strategies

Angus Sladden Reveals How Klarna Adds Value for Brands Beyond the Point of Transaction

By Rakuten Advertising | August 11, 2021

Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can […]

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Marketing Strategies

Kieran Cowan Explains how to Maximise Onsite Conversion with intent.ly

By Rakuten Advertising | July 28, 2021

We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can […]

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Marketing Strategies

Durrah Sahari at Indoleads highlights the importance of reporting transparency for sub-networks

By Rakuten Advertising | June 23, 2021

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]

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Marketing Strategies

Celiena Adcock reveals how brands can drive incremental sales with Honey

By Rakuten Advertising | May 12, 2021

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase […]

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Marketing Strategies

Josephine Nieh of 55Haitao explains why now is the time to put China on your radar

By Rakuten Advertising | April 21, 2021

Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China. In […]

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