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We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women.

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved.

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz.

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels.

The Thoughtful Agency, a full-service digital agency based in Australia, has been named as Rakuten Advertising’s first Platinum Agency Partner in Asia-Pacific for delivering comprehensive, industry-leading solutions for their clients through the Rakuten Affiliate Network.

As part of our Publisher Spotlight series, Rakuten Advertising sat down with Tom Brown, CEO and co-founder of Beny, to discuss how the innovative app can help drive incrementality for advertisers.