Search results for: digital marketing
112 results for 'digital marketing'
September 21, 2022
News New Report – Affiliate: The Resilient Revenue Driver
While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.
August 3, 2022
Events DealMaker Sponsor Spotlight: Afterpay
Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments.
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
August 11, 2021
Marketing Strategies Publisher Spotlight: Klarna
Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can add value for brands beyond the point of transaction.
September 21, 2021
Marketing Strategies Publisher Spotlight: ShopBack Australia
Rakuten Advertising recently caught up with Kevin Azzopardi, Head of Marketing at ShopBack Australia, to discuss how the platform became a one-stop shop for customers to discover new brands, seek out the best deals in market and earn cashback.
October 20, 2021
Events 2021 Golden Link Awards, Asia-Pacific Winners
Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.
October 12, 2022
Marketing Strategies Publisher Spotlight: Involve Asia
Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.
July 12, 2023
News Unlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
August 27, 2020
News Rakuten Advertising Wins at the PMAs
Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
December 1, 2021
Marketing Strategies New and Diverse Publisher Models for 2022
Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.
February 17, 2022
Marketing Strategies Optimising Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
February 14, 2023
News New & Notable Publishers: February 2023
This month, our new and notable publishers series features three publishers in the comparison, content and influencer space. They focus on helping brands connect with the right audience, create compelling content and drive exceptional results. Introducing the new and notable publishers of February 2023: Metapic, Realry and VGV Media Asia.