Search results for: publishers

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales.

This month, our new and notable publishers specialise in identifying consumer needs and providing in-demand content, inspiration, cashback and commissions down under. Introducing our new publishers of April 2023: NZ Herald, Sitchu and Top Cashback Australia.

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

By now, marketers are well and truly aware that cookie deprecation is making tracking methods less and less effective. What they may not realise is that cookies are ending because they weren't always used responsibly.

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.