Search results for: 'publishers'

By now, marketers are well and truly aware that cookie deprecation is making tracking methods less and less effective. What they may not realise is that cookies are ending because they weren't always used responsibly.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader  

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

This year, we welcomed almost 200 industry-leading advertisers, publishers, and agencies at DealMaker Australia 2024 for a day filled with networking, partnerships, and, as always, fun! Explore the highlights that made this year's event truly unmissable.

Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz.

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.