New and Notable Publishers Q4 2021

Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup and Loyalty Republic. Learn more about how our publisher partners can add value to your affiliate program and support you during this year’s peak shopping period.

BuzzFeed Australia

SID: 3868396

BuzzFeed is a content publisher that produces timely, relatable and authentic content, providing its audience with thoughtful product recommendations in highly engaging formats. The publisher currently partners with more than 50 retailers across Australia. With a dedicated editorial team of shopping writers, BuzzFeed has introduced new partnership models that enable brands to maximise its content and influence purchase.



Cheddar is a free deal discovery mobile app that allows consumers, particularly young Australians, to save money on their everyday spend through content and offers. Backed by Commonwealth Bank of Australia and BCG Ventures, the app brings to the table a playful Instagram-style UX designed to encourage engagement from users through personalisation and gamification. Brands can leverage Cheddar’s hybrid content-plus-offers model to drive brand awareness as well as conversion all through one publisher.



hummgroup provides innovative, exciting and accessible consumer finance products for Australians. Through hummgroup, customers can pay for purchases using buy-now pay-later (humm and bundll), revolving credit (humm90) or buy now pay later for business (hummpro). hummgroup offers brands the ability to reach and acquire customers through targeted, highly personalised and data-driven campaigns across owned, earned and paid channels.

Loyalty Republic


Loyalty Republic is Australia’s first bank- and card-agnostic loyalty program, giving consumers 1 point per $1 spent anywhere they shop. The app makes spending rewarding for customers, especially at small, local businesses. Through location-based technology, the app will incentivise customers to visit local stores in-person rather than using delivery services. Bonus points are awarded for engaging with local stores and for utilising in-app offers from partnered retailers. For brands, Loyalty Republic provides a risk-free, guaranteed returns on advertising spend online and offline.

Contact us today to partner with our newest publishers. Visit our website for more information on our publisher partners.

Avatar of Rakuten Advertising
Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.