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November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Good news, Australians love to shop online. Whether it's to find, research or buy products, online shopping continues to beat out brick-and-mortar for the majority of Aussies. But how Aussies shop online is moving in new directions.

A recongnised global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.

Singles’ Day 2023 set new records with early sales, luxury brand growth and AI-driven shopping experiences. Dive into the latest trends on our blog.

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.