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News

Introduction to the General Data Protection Regulation

By Rhiannon Farrar | January 17, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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News

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 4, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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News

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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Marketing Strategies

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

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News

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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News

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Insights

The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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News
2019 – The Rakuten Marketing Year that Was
By Rhiannon Farrar | December 15, 2019

The end of 2019 marks the end of another decade, and boy has this year gone out with bang. China accomplished the first landing on the far side of the […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Advertising | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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