Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends
Cyber Week 2022 Recap
Grow With Optimism Spotlight: Partake
Domestic Travel is Recovering to Pre-Pandemic Levels
Introduction to the General Data Protection Regulation
As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until […]
Read MoreWhat Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3
Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]
Read MoreDigital Trends Report: Discover the Digital Marketing Trends in 2020
Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]
Read MoreQ&A: How Brands Can Ensure They’re CCPA-Compliant
Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]
Read MoreWhat We Want Our Brands to Know About Apple’s ITP 2.2
In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post. As noted, […]
Read MoreGet Ahead of 2023 with Rakuten Advertising’s Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]
Read MoreFuture Gazing: What 2022 Holds for the Media and Performance Marketing Industry
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]
Read MoreBuilding Marketing Strategies for the Financial Industry
This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers. A recent World Retail Banking Report showed over 57% of consumers prefer […]
Read MoreNavigating a Cookieless World Using Publishers and Context
By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren’t […]
Read MoreBack to Basics: Understanding Cookieless Tracking and iOS 14.5
Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]
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