Search results for: data privacy
10 results for 'data privacy'
June 12, 2023
Marketing Strategies Unlocking Success with Google Analytics 4: Migrating Your Account with Agency Support
With the recent launch of Google Analytics 4 (GA4), it is more important than ever to migrate from Universal Analytics to GA4. Below, we will explore three reasons why this transition is essential, and shed light on how agencies like Rakuten Advertising are both advocates and leaders in measurement evolution.
July 1, 2020
News What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California.
March 10, 2021
Marketing Strategies How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
December 15, 2022
Insights Outthink and Outperform: 2023 Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.
September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.
August 5, 2021
News Navigating a Cookieless World
By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren't always used responsibly.
August 21, 2023
News The Benefits of Personalization and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.
April 14, 2020
News What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3
Data privacy has been top of mind with most of us in the digital space over the past few years.
May 9, 2023
News Audience Engine: Making Personalization and Segmentation Simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.
October 4, 2021
Marketing Strategies Building Marketing Strategies for the Financial Industry
This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.