As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until […]

Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

The GDPR is no joke, yet there are still so many people that still don’t fully understand it. So, we have put together a list of the most asked questions […]

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!