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News

Introduction to the General Data Protection Regulation

By Rakuten Advertising | January 16, 2018

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until […]

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News

What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3

By Rakuten Advertising | April 14, 2020

Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Rakuten Advertising | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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Insights

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

What We Want Our Brands to Know About Apple’s ITP 2.2

By Rakuten Advertising | May 31, 2019

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

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Marketing Strategies

Building Marketing Strategies for the Financial Industry

By Rakuten Advertising | October 4, 2021

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

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Uncategorized

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren’t […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | March 10, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Rakuten Advertising | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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