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News

Introduction to the General Data Protection Regulation

By Rakuten Advertising | January 16, 2018

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until […]

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News

What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3

By Rakuten Advertising | April 14, 2020

Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Rakuten Advertising | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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Insights

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

What We Want Our Brands to Know About Apple’s ITP 2.2

By Rakuten Advertising | May 31, 2019

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | March 10, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Rakuten Advertising | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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News

What is CCPA and How Can Your Business Ensure Compliance?

By Michelle Attar | July 1, 2020

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Alissa Degreef | May 2, 2018

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

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News

The GDPR FAQs

By Alissa Degreef | March 16, 2018

The GDPR is no joke, yet there are still so many people that still don’t fully understand it. So, we have put together a list of the most asked questions […]

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