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Marketing Strategies
Marketing Strategies

‘Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 2, 2021

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 26, 2021

Last year, the retail industry faced countless uncertainties generating both positive and negative results and new shopping trends. While non-essential retail was forced to close due to COVID-19 restrictions, the […]

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Marketing Strategies

Celiena Adcock reveals how brands can drive incremental sales with Honey

By Rakuten Advertising | May 12, 2021

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase […]

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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 5, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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Marketing Strategies

Josephine Nieh of 55Haitao explains why now is the time to put China on your radar

By Rakuten Advertising | April 21, 2021

Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China. In […]

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Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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Marketing Strategies

Get Black Friday Ready With Learnings From Click Frenzy and Singles’ Day

By Lalisa Fungtammasan | November 18, 2020

With the accelerated growth in the e-commerce industry brought about by COVID-19, this year’s shopping events in the ‘golden quarter’ are set to be the biggest ones yet. Last week, […]

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Marketing Strategies

Driving November Retail Success

By Rhiannon Farrar | November 4, 2020

November is, without a doubt, one of the busiest months for retail across the globe. In China there is Singles’ Day, Click Frenzy occurs across Australia and New Zealand and […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 8, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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