Marketing Strategies
53 posts in 'Marketing Strategies'

April 21, 2021
Marketing Strategies Publisher Spotlight: 55Haitao
Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China.
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September 8, 2020
Marketing Strategies O2O Affiliate Strategies
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.
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June 29, 2020
Marketing Strategies Search Strategies For New-To-Online Consumers
We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.
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May 26, 2020
Marketing Strategies Consumers Respond as Lockdown Eases
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.
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April 8, 2020
Marketing Strategies Adapting in Uncertain Times
Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.
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