Author: Rakuten Advertising
September 12, 2023
Insights Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report
Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.
August 21, 2023
News The Benefits of Personalization and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.
August 17, 2023
News Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023
We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
August 8, 2023
Marketing Strategies Taking on the World with Award-Winning Global Affiliate Strategies
Considering expanding into new markets? Rakuten Advertising’s award-winning global affiliate strategies show how the best of the best are taking on the world.
August 3, 2023
Insights Publisher Spotlight: SaleCycle
Since 2010, SaleCycle has led in affiliate collaboration, driving engagement across sectors like fashion, luxury, and telecom. Trusted globally, they innovate for brands like Vodafone and ASICS, envisioning AI, chatbots, and most recently, display retargeting with Rakuten Advertising. Reshaping affiliate marketing, SaleCycle ensures brand success. Read the entire spotlight now to hear more!
July 27, 2023
Marketing Strategies RAIC Insights: Best Practices for Working with Different Publisher Models
RAIC showcases the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink and outperform. In our latest RAIC Insights, Matheus Campos from Savings United shares his best practices for working with different publisher models.
July 18, 2023
Marketing Strategies Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more
Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
July 12, 2023
News Unlock Game-Changing Insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
June 22, 2023
News YouTube and Rakuten Advertising Partnership
We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
June 21, 2023
Marketing Strategies Outthink with Affiliate Innovation
Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
June 14, 2023
Insights Back-to-School 2023: Trends and Predictions
Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.