Author: Rakuten Advertising

GLA Winners 2023

The 2023 Golden Link Award Winners

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!
Marketing Strategies

Building Invaluable Partnerships within the Affiliate Channel

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.

Hitting the Magic City: Highlights from PI Live Miami 2023

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.

The Rise of “Bleisure Travel” and What It Means for US Issuers

It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.

2023 Golden Link Award Finalists!

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.

Affiliate Reporting Tools that Make Campaigns More Successful

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

US Report: Navigating 2023’s Shifting Landscape of Financial Needs

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as they adapt to the changing tides of the financial market.
Palm Springs CA

Palm Springs: What to Do, See, and Eat around Palm Springs, CA

It's time to secure your spot for DealMaker USA. It's going down near sunny Palm Springs, California this year! Don't miss out on the hottest networking, learning, and fun-in-the-sun event of the year.

Celebrating Black History Month at Rakuten Advertising

At Rakuten Advertising, our teams celebrated Black History Month focusing on the theme: Revitalizing Our Mind, Body & Community.

Product Update: Affiliate Forecasting

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.