Author: Rakuten Advertising

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop. 

Discover the benefits of cross-border shopping with Canadian online retailers for American consumers, ranging from favorable exchange rates to one-of-a-kind products. Join us as we dive into expert affiliate strategies to overcome common challenges and smoothly navigate the cross-border shopping terrain in our latest blog.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviors and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.

Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.