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Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

By Rakuten Advertising | February 18, 2021

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]

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News

Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

By Rakuten Advertising | January 28, 2021

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world. That’s why Rakuten Advertising is excited to announce the […]

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Insights

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Rakuten Advertising | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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Insights

4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Advertising | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

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Insights

January 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data

By Rakuten Advertising | January 17, 2019

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

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Insights

Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Rakuten Advertising | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

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Insights

Trick-or-Treat! Halloween 2018 Shopping Trends for Digital Marketers

By Rakuten Advertising | September 5, 2018

Trick-or-treat! It’s that time of year, get ready for pumpkin spice everything. As the masses stock up on fall scented candles while consuming copious amounts of candy corn, it’s time […]

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Insights

Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Degreef | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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