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In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”

Over the course of the past week, there has been a string of good news stories from around the world.

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard.

The 2023 Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. 

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.

Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.