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Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

Considering expanding into new markets? Rakuten Advertising’s award-winning global affiliate strategies show how the best of the best are taking on the world.

A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.