Search results for: affiliate

Since 2010, SaleCycle has led in affiliate collaboration, driving engagement across sectors like fashion, luxury, and telecom. Trusted globally, they innovate for brands like Vodafone and ASICS, envisioning AI, chatbots, and most recently, display retargeting with Rakuten Advertising. Reshaping affiliate marketing, SaleCycle ensures brand success. Read the entire spotlight now to hear more!

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.

We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.