Search results for: affiliate

154 results for 'affiliate'
Marketing Strategies

Optimizing Affiliate Performance for Key Metrics

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
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Marketing Strategies

RAIC Insights: Best Practices for Working with Different Publisher Models

RAIC showcases the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink and outperform. In our latest RAIC Insights, Matheus Campos from Savings United shares his best practices for working with different publisher models.
Insights

Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report

Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
News

Product Launch: Affiliate Forecasting

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool.
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Insights

Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
News

New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.
News

Audience Engine: Making Personalization and Segmentation Simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.
News

Product Update: Affiliate Forecasting

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.
Insights

New and Diverse Publisher Models for 2022

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.
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News

YouTube and Rakuten Advertising Partnership

We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
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News

Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023

We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
News

The Benefits of Personalization and Audience Targeting for Affiliate Publishers

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.