Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

The consumer journey is more complex today than ever before.
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News

Rakuten Advertising – Publisher Payment Update

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.
Insights

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
Insights

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world.
News

What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3

Data privacy has been top of mind with most of us in the digital space over the past few years.
Man sits with two women and demonstrates something while working.
Marketing Strategies

How to Adjust Your Digital Marketing Strategy Quickly

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
News

Announcing the Rakuten Advertising Agency Program

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.
News

Spring Cleaning Your Affiliate Program

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.
News

Navigating Tracking Prevention Technologies

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.
News

Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.
News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.