Search results for: %22digital marketing%22

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.

As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!

Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop. 

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

Data privacy has been top of mind with most of us in the digital space over the past few years.