Search results for: %22Prime Day%22
52 results for '%22Prime Day%22'
November 20, 2023
Events Singles’ Day 2023: Pre-sale extravaganza
Singles’ Day, also known as Double 11 or 11.11, is the world’s largest online shopping festival, originating in China and now celebrated in countries across the globe. This year’s Singles’ Day saw another record-breaking shopping spree, with consumers snapping up deals on a wide range of products. For the second consecutive year, Chinese e-commerce giants […]
November 23, 2022
Insights Singles’ Day 2022 Performance
Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.
March 16, 2020
Insights Mother’s Day Strategies for Success
It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.
April 7, 2021
Marketing Strategies Making Moments Matter for Media Audiences
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
July 16, 2023
Events The Highlights of DealMaker Europe 2023
More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.
April 22, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
July 22, 2020
Insights The Road to Recovery: 2020 Shopping Peaks Re-Imagined
COVID-19 has impacted the way people conduct business and how consumers purchase and interact with brands. In-fact, June saw the global retail forecast for 2020 revised down by over 10%, with e-commerce now anticipated to reach US$190.79 billion.
August 25, 2022
Marketing Strategies RAIC Insights: Peak Planning 2022
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for.
August 25, 2020
Marketing Strategies Publisher Showcase: UpSellit
Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.
May 25, 2023
Marketing Strategies Masters of CTV: Maribel Vivancos
In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.
June 8, 2023
Marketing Strategies Masters of CTV: Miriam Moreno
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Miriam Moreno, Negotiation Manger at Arena Media, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
June 30, 2023
Marketing Strategies Masters of CTV: Andrea Otero
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Andrea Otero of Arena Media shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.