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In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government closed schools in late March.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries!

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

Our 2022 awards had 10 categories spanning all areas of performance marketing as well as two new categories including the Social Impact Award and Best Managed Affiliate Programme for our self-managed clients.

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.

The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.