Search results for: publishers
109 results for 'publishers'
June 15, 2020
Marketing Strategies Affiliate Marketing and the Wider Marketing Mix
In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
September 6, 2022
Marketing Strategies Publisher Spotlight: Savoo
Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.
September 22, 2022
Marketing Strategies Publisher Case Study: UpSellit x Floom
Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.
September 30, 2022
Insights Affiliate Travel Trends
There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while.
July 4, 2023
Events Winners Revealed for the European Golden Link Awards 2023
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
September 7, 2023
Events Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships
Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.
September 10, 2020
Insights Client Success Story: Cowshed & Accelerate
Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service.
March 9, 2021
Insights Benefits of a Global Affiliate Network
The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. Here are three key reasons why working with a global affiliate network is best for brands looking to expand beyond their home country.
May 5, 2022
Events Sponsor Spotlight: Dealmoon Joins DealMaker Europe
Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.
February 22, 2024
Events Announcing the Finalists for the European Golden Link Awards 2024
We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year!
April 14, 2021
News Rakuten Advertising Launch RAIC
Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).
April 6, 2023
Events DealMaker Europe is back and better than ever
Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.