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Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats.

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022!

Five tips to maximise the impact of an advertising strategy was guest authored James Collins, SVP of Media Networks at Rakuten Advertising and first appeared in NetImperative.

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service.

New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This Ana Camara from the Global Programmatic Investment team at GroupM, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.