Search results for: %22Prime Day%22

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.