Search results for: acquisition

21 results for 'acquisition'
News

Join Us in Spreading the Love During Pride Month

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.
Insights

Global Affiliate Orders Soar in Q4

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead.
Marketing Strategies

Client Success Story: FitFlop Gives Back

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.
Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs
Marketing Strategies

Earth Day 2022: A Partnership for the Planet

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
Marketing Strategies

Reengaging Consumers with Affiliate Marketing

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising.
Marketing Strategies

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.
Events

Sponsor Spotlight: Dealmoon Joins DealMaker Europe

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.
Marketing Strategies

Affiliate Marketing and the Wider Marketing Mix

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
Publisher Spotlight: Chris Johnson, intent.ly
Insights

Publisher Spotlight: intent.ly

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.