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Marketing Strategies

Customer Acquisition Tips Just in Time for the Holidays

By Caroline Cathey | September 11, 2019

Acquisition is a key step in the cyclical process of long-term engagement with your customers. Here are some customer acquisition tips that are aimed to help brands increase success for […]

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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

By Rakuten Advertising | January 27, 2021

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]

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News

New and Notable Publishers on the Rakuten Advertising Network November 2020

By Rakuten Advertising | November 17, 2020

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and […]

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News

Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards

By Rakuten Advertising | September 30, 2020

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]

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News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

By Rakuten Advertising | September 9, 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 31, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

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News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

By Rakuten Advertising | July 2, 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at […]

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Marketing Strategies

Commissioning Strategies:  Providing Publisher Incentives That Align with Brand Objectives

By Rakuten Advertising | June 18, 2020

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Rakuten Advertising | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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Insights

How Financial Brands Can Use Data to Attract More Quality Customers

By Alissa Degreef | June 5, 2020

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

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