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Insights

Three benefits of working with a global affiliate network

By Rakuten Advertising | March 10, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global […]

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News

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 4, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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Marketing Strategies

Driving November Retail Success

By Rhiannon Farrar | November 4, 2020

November is, without a doubt, one of the busiest months for retail across the globe. In China there is Singles’ Day, Click Frenzy occurs across Australia and New Zealand and […]

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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 27, 2020

Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing Awards (PMAs) […]

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News

Hot Seat Live Interview Series – Episode 2: Raiz Invest

By Lalisa Fungtammasan | August 13, 2020

Back in July, Rakuten Advertising interviewed Jessica Rayner and Harrison Lochtenberg from Raiz Invest in the second episode of the Hot Seat Live Interview Series. We asked Jess and Harrison about their […]

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Insights

The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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Marketing Strategies

Maintaining a luxury brand image while driving revenue and ROI growth

By Rhiannon Farrar | November 26, 2019

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

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Events

DealMaker Singapore: Event Recap

By Rhiannon Farrar | August 13, 2019

Last month Rakuten Marketing hosted our second DealMaker Singapore at the Four Seasons. Our DealMaker events are held globally, and after a successful launch in Singapore last year, we were […]

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News

The Importance of a Fully Optimised Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships include developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Marketing Strategies

Rakuten Marketing drives unprecedented voucher redemption for Cellarmasters

By Rhiannon Farrar | April 14, 2019

“Rakuten Marketing has been an essential partner in assisting us in achieving our revenue and customer acquisition goals through its affiliate network. The affiliate channel plays a big role in […]

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