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Marketing Strategies

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 3, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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Marketing Strategies

Running Google Shopping via the affiliate channel

By Rakuten Advertising | November 9, 2020

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

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Marketing Strategies

Driving Retail Success During a Second Lockdown

By Rakuten Advertising | November 4, 2020

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 26, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

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Marketing Strategies

Publisher Showcase: UpSellit

By Rhiannon Farrar | August 25, 2020

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit. Describe your brand and […]

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Marketing Strategies

Client Success Story: FitFlop Gives Back

By Rhiannon Farrar | August 4, 2020

‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]

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Marketing Strategies

How affiliate marketing fits into your channel mix

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

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News

No longer just a ‘relationships’ business, affiliate marketing is driven by automation and technology

By Rhiannon Farrar | May 4, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  The affiliate marketing channel has developed around strong relationships between networks, advertisers […]

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Marketing Strategies

Affiliate marketing is all grown up – here’s how it can help you scale

By Rhiannon Farrar | April 6, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

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Events
Publisher Spotlight: Honey – The Voucher Code Extension Giving Consumers the Confidence to Transact
By Rakuten Advertising | March 22, 2019

Honey is a browser extension which collates the Internet’s best coupons, voucher, and discount codes. Speaking in the Publisher Innovation Session at DealMaker London 2019 on 3rd April, we caught […]

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