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New Report: Discover How AI Is Changing Digital Marketing

By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers

By Jordan Bellamy | June 19, 2019

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

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Rakuten Marketing Study: The 2019 Influencer Marketing Global Survey

By Jordan Bellamy | June 17, 2019

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

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Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

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Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

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Guess Who…Unwrapping the Global Holiday Gift Shopper

By Megan Pierce | August 15, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

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The Performance Marketing Guide to Peak Planning

By Megan Pierce | July 27, 2018

In partnership with PerformanceIN, we have created the ‘Performance Marketing Guide to Peak Planning’. The purpose of this report is to provide strategic insights on holiday shoppers in Q4 2018 […]

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The Performance Marketing Guide to Going Global

By Abi Jacks | July 2, 2018

We’ve partnered with PerformanceIN to produce the ‘Performance Marketing Guide to Going Global’. Our whitepaper will help you understand how to successfully develop your affiliate channel to include international programmes.

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New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Megan Pierce | June 18, 2018

Are you a UK marketer looking to expand into new markets across the globe? Our latest report uncovers the truth about business readiness in emerging markets. Download it now to […]

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Whitepaper: Defining the GDPR Impact on Digital Advertising

By Abi Jacks | April 5, 2018

Read our New Whitepaper: Defining the GDPR Impact on Digital Advertising Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This […]

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