Insights

Generate 30% higher brand preference and 29% increased purchase intent with Creative Ads from Rakuten Advertising. Delivered by Rakuten Advertising’s experienced in-house team, these unique formats help agencies and brands go further on CTV.

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.

Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now!

Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.