Search results for: "digital marketing"

114 results for '"digital marketing"'
Events

Highlights from DealMaker Australia 2023

Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.
News

New & Notable Publishers: November 2022

This month, our new and notable publishers show brands how to form their own shopping communities, offer their products as part of employee wellbeing and benefits and create SEO-optimised Beauty content with aesthetic imagery. Introducing the new and notable publishers of November 2022: Beauty Space, Beny and BigGo.
News

New and Notable Publishers: July 2022

This month, our new and notable publishers focus on providing the best deals for their customers.
News

Mobile In-App Tracking

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.
Marketing Strategies

Publisher Spotlight: 55Haitao

Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China.
Marketing Strategies

Media Strategies for Peak Planning

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
News

mThink Best Affiliate Network 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
News

Rakuten Advertising: Ukraine Update

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  
News

Rakuten Advertising Launches Interactive CTV Ad Formats

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats.
Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs
Marketing Strategies

Earth Day 2022: A Partnership for the Planet

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
Marketing Strategies

The Affiliate Funnel: From Prospects to Purchase

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales.
Events

DealMaker APAC 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022.