Search results for: "publisher spotlight"
106 results for '"publisher spotlight"'
April 27, 2022
News New and Notable Publishers: April 2022
This month, our new and notable publishers put user experience first.
February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
December 4, 2020
Insights Black Friday outperforms Click Frenzy in Asia-Pacific
Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.
December 15, 2021
Insights 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
August 17, 2022
Events Golden Link Awards, Asia-Pacific 2022 Finalists
The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries.
September 1, 2022
Events Golden Link Awards, Asia-Pacific 2022 Winners
The Golden Link Awards, Asia-Pacific celebrates Rakuten Advertising’s most innovative and exceptional affiliate campaigns, teams and companies across the region.
October 18, 2022
News Rakuten Advertising Wins Big at the GPMA
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
November 21, 2022
Marketing Strategies Singles’ Day 2022 Recap
Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our in-house analysts have closely monitored and uncovered trends from across the Asia-Pacific (APAC) region.
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
May 15, 2024
Marketing Strategies Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
April 22, 2020
News Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
August 16, 2023
Events Highlights from DealMaker Australia 2023
Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.