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News

In conversation with Rakuten Advertising’s Director of Search

By Rhiannon Farrar | May 21, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez.  Name and Job title Yuly Gonzalez, […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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Insights

Key Takeaways and Insights from DealMaker Sydney 2019

By Rhiannon Farrar | October 16, 2019

Earlier this month, Rakuten Marketing hosted our seventh annual DealMaker Sydney at the Four Seasons. Over 300 marketing, retail and e-commerce professionals joined us for a day of thought-provoking content, […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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News

The Importance of a Fully Optimised Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships include developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Marketing Strategies

Client Success Story: Rakuten Marketing Boost Conversions for HP through Social Offering

By Rhiannon Farrar | January 13, 2019

“At HP we value our customers and constantly strive to drive better user experiences for them across all channels. Data is at the center of all our decisions. The Rakuten […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Advertising | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 18, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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News

Publisher Showcase: RevLifter

By Rakuten Advertising | April 18, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with RevLifter – a groundbreaking technology that enables online retailers to fully control […]

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