Author: Rakuten Advertising

Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.

Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022!

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more.