Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […]

Tell us a little bit more about your company: Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 […]

Dynamic Commissioning, now officially out of Beta, allows advertisers to offer variable commissioning rates across a variety of data fields such as product category or customer status. We sat down […]