2020 Cyber Week (and more) Recap
YouTube: Why Advertisers Should Press Play in Q4
Why Financial Services Advertisers Should be Focused on the Affiliate Channel
Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]
Read MoreHow Financial Services Brands Can Adjust to Meet Customers’ Changing Needs
Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]
Read MoreThe Role of Compliance for Financial Services
Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]
Read MoreHow the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]
Read MoreHow To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program
Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]
Read MoreMake Q1 2020 Marketing Efforts Successful for Financial Advertisers
The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]
Read MoreEnhancing Your Financial Marketing Strategies for Gen Z & Millennials
Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]
Read MorePublisher Spotlight: Loans Canada
Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […]
Read MorePublisher Spotlight: Smarter Loans
Tell us a little bit more about your company: Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 […]
Read MoreCustomize Commission Rules with Dynamic Commissioning
Dynamic Commissioning, now officially out of Beta, allows advertisers to offer variable commissioning rates across a variety of data fields such as product category or customer status. We sat down […]
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