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Insights

Why Financial Services Advertisers Should be Focused on the Affiliate Channel

By Matt Lindner | October 26, 2020

Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Matt Lindner | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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Insights

The Role of Compliance for Financial Services

By Jamie Rademacher | December 5, 2019

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

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Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

By Rakuten Advertising | November 2, 2020

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

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Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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Insights

Publisher Spotlight: Loans Canada

By Rakuten Advertising | January 5, 2021

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […]

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News

Publisher Spotlight: Smarter Loans

By Rakuten Advertising | October 28, 2020

Tell us a little bit more about your company: Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 […]

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News

Customize Commission Rules with Dynamic Commissioning

By Jamie Rademacher | August 21, 2019

Dynamic Commissioning, now officially out of Beta, allows advertisers to offer variable commissioning rates across a variety of data fields such as product category or customer status. We sat down […]

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